Otherwise, you might see your click-throughs drop. ![]() As per Google’s advice, make sure you add a distinct compelling description for each page of your site. A whopping 67% of sites have missing meta descriptions.When it comes to meta descriptions, site owners make similar mistakes to the ones we mentioned across the title tags section: Related: 5 Simple Meta Description Tips to Increase Organic Traffic The Most Common Meta Description Mistakes to Avoid Use keywords to tackle user intent, but don’t overdo it – relevancy and accuracy are the key.If you create a misleading description, this will discourage users from staying on the page, sending negative user behavior signals to Google. Make sure your summary best reflects what the page is all about.Write distinct descriptions for each page – this will help Google understand which page best matches the user intent.Keep meta descriptions under 160 characters.Now, since we should think of meta descriptions as an effective technique to make your page more click-worthy, make sure they follow these guidelines: But as you can see, being a part of your snippet, they can be a powerful way to boost your click-through rates (CTR) and get more traffic. Google admits that it doesn’t use meta descriptions in its ranking algorithm. You can already see how such a description would encourage both users and the search engines to show this page at the top of the SERPs. The Most Common Meta Title Mistakes to Avoid Create a compelling title that would encourage users to click, but don’t go clickbait about it.Don’t use vague titles (Ex: Home page for your home page).Keep your title tags compelling yet concise (try to go under 60 characters).Make sure a title tag is present across all webpages.With Google guidelines in mind, here are the key ways to fine-tune your meta titles: Prompt users to choose your page over competitors.Īs with other SEO-related content recommendations, things like keyword stuffing are a big no-no. ![]() Show users your page is the perfect fit for addressing their query.Help web crawlers read and rank your page.Taking the SERP example from above, the code of the meta title of the first result would look like this: Best Gyms in Los Angeles for a Next-level WorkoutĪs Google says, the title is the first thing users see when they assess the search results, so a well-crafted title tag can: While meta tags placed on the page are invisible to users, they actually appear within the SERPs.įor instance, check how this search results page reflects each page’s meta title and meta description: Googlebot and other web crawlers use this metadata to “read” the content of your page and to understand if it fits the users’ search intent. Meta tags are used to inform the search engines about what each page of your site stands for. Metadata is, well, data about your data, featured in the HTML code of your pages. Meta Tags for SEO: Navigating the Mobile-First Era With a Meta Viewport Tag.The Most Common Robots Meta Tag Mistakes to Avoid. ![]()
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